As the world online becomes increasingly congested in the wake of competitors discovering the potential of a rapidly accelerating market, big data analytics is quickly becoming an essential way for businesses to outperform their many rivals.
"With this in mind, how best can companies tap into the wealth of data left behind by consumers to better understand the ways they can mould their marketing campaigns?
Statista data suggests big data market volume is set to top $100 billion over the next five years. This indicates that the marketing industry's early analytical adopters are likely to pave the way for greater prosperity in the age of the 'new normal' as ecommerce continues its growth away from the COVID-19 pandemic..."
One could argue that the last few years have highlighted some of the most pressing semiconductor industry issues but there are challenges on the horizon well beyond current supply chain and silicon manufacturing bottlenecks
If research hurdles are not addressed, the growing demands of data could put a damper on the 'smart' world manufacturers, retailers, financial giants, energy, media, and other enterprises are banking on.
Those 'five horsemen' that could signal a decline (or boost) in expectations include memory/storage, analog microelectronics, communication technologies, energy, and security in increasingly complex, interconnected systems.